SPIELWARENMESSE / TOY FAIR 2025

Spielwarenmesse/Toy Fair 2025 will have the following focus areas; each has something unique for you to discover.

New Product Gallery

This is one of the main attractions at Spielwarenmesse. In Hall 3A, retailers can explore the latest and most innovative products from exhibitors to get ideas for their business.

 ToyTrends 2025

ToyTrends is returning with new and exciting trends at a central location in “Eingang Mitte.” This special area showcases the latest trends in the toy industry and lets visitors try out these new products. It also includes engaging talks at the Toy Business Forum.

Toys for Kidults

Toys for adults are a growing market. Studies show that many adults, especially those under 33, see themselves as “kidults” who love toys. With 67% of adults showing interest in buying toys for themselves, this is a big opportunity for businesses to expand and increase sales.

Toys Go Green

Sustainability is a big focus at Spielwarenmesse/Toy Fair 2025 with the “Toys Go Green” exhibit in Hall 3C. This area showcases eco-friendly toys, including sustainable materials, packaging, and manufacturing processes. Discover how the toy industry is working towards a greener future.

StartupArea

This area brings together international start-ups and young innovative companies from Germany, showcasing the future talents of the toy industry.

Sport, Leisure, Outdoor

Outdoor toys are very popular, and this new special in Hall 7A lets visitors test and experience these products on over 400 m² of space. It’s a great way to explore toys that promote movement and motor skills in children.

ToyAward

The ToyAward is the fair’s annual prize for the best new products. These innovative toys, chosen by an international jury, can be found on display at the ToyAward stand in Hall 3A. This award highlights the most important trends for both consumers and retailers.